Website Direction, the SSC way

Most websites look like templates because they are built before anyone decides what the brand should feel like. Website direction is the step that fixes that: deciding the structure, the tone, the imagery and the way the pages move before a line of design is set.

We work alongside your developer or platform of choice. Our part is the creative direction and the content: page structure that tells a story, copy that sounds like you, and photography and film made specifically for the site rather than pulled from a stock library. A home-page reel, portrait sessions for the team, product and location imagery shot for the layouts they will sit in.

The brief is always the same: a site that loads fast on a phone, reads clearly, and feels unmistakably yours. We plan the media for that from the start, with loops, posters and stills sized for the web rather than crushed into it.

Website direction pairs naturally with brand development. When the identity, the content and the site are shaped by the same hands, the whole thing holds together.

A typical project begins with a review of your current site and brand, a proposed page structure and content list, and a shoot plan for the imagery the site needs. From there we produce the media, direct the look alongside your developer, and check the finished pages on real phones before you launch.

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